Focus on Entrepreneurship: Strategies for Launching Successful Mobile Applications

In this presentation, Shirish will draw upon his experience
in launching Zoomingo, a mobile shopping app, to discuss strategies
for building and launching highly engaging mobile apps. He will outline
specific strategies for securing high user ratings, fine tuning App
SEO and utilizing paid installs to drive user growth. Finally, he will
outline the key metrics that App developers need track to guide their
product development strategy to ensure strong growth in monthly
active users for their app.
Shirish is a serial entrepreneur with 20+ years of experience in
creating and growing new businesses. He is the Co-Founder and CEO
of Zoomingo, a leading location-based mobile shopping application
that helps shoppers discover the best items on sale at local retail
stores and malls. In 2007, he co-founded Livemocha, the world's largest
language learning site with over 15 million registered users. Livemocha
was selected as Time Magazine Top 50 site in 2010 and won
the prestigious English Speaking Union award in 2009. Livemocha
was acquired by Rosetta Stone in 2013. Prior to Livemocha, Shirish
was founder and CEO of TeamOn Systems, an innovative developer of
wireless email technologies for mobile handsets. TeamOn was acquired
by Research in Motion (RIM) in 2002. TeamOn technology is in
use today as BlackBerry Internet E-mail with over 80 million users.

Shirish began his career at Microsoft, where he established MSN as an
industry leading Web portal and successfully lead the acquisition of
Hotmail and the partnership with Inktomi, a leading search provider.